Innovator Launches Equity Managed 100 Buffer ETF™ (Ticker: BFRZ) – A New Approach to 100% Downside Protection*

WHEATON, Ill., May 13, 2025 (GLOBE NEWSWIRE) -- Innovator Capital Management, LLC (Innovator), pioneer and provider of the largest lineup of Defined Outcome ETFs™, today

announced the launch of the Innovator Equity Managed 100 Buffer ETF™ (BFRZ). The ETF is designed to offer investors 100% downside protection, before fees and expenses, while maintaining exposure to U.S. large-cap equities.

BFRZ is sub-advised by Parametric, a leading provider of risk-managed strategies, and is constructed with a laddered options strategy that aims to provide positive returns in both up and down markets, lower volatility, and consistent capital preservation across full market cycles.

“We believe advisors seeking downside protection with upside potential will find greater value in an equity strategy with built-in 100% buffers than from bonds, active management or hedge funds,” said Graham Day, CIO of Innovator. “BFRZ was built to offer higher return potential and built-in downside protection compared to the unknown hedging capabilities of bonds, and the poor performance of various hedge funds.”

Key Features of BFRZ†:

• Seeks approximately 40% - 50% equity upside participation
• 100% laddered downside protection over one-year periods, before fees and expenses, with 1-year max loss at 1-3%.
• Ability to generate positive returns in both positive and negative markets
• Targets approximately one-third the volatility of the S&P 500

Ticker	Name	Expense Ratio	Sub- Adviser	Listed Date	Exchange
BFRZ	Innovator Equity Managed 100 Buffer ETF™	0.89%	Parametric	May 13, 2025	NYSE Arca

The launch of BFRZ expands Innovator’s growing lineup of Managed Outcome ETFs®, offering investors new ways to navigate market volatility while pursuing capital preservation and growth.

For more information, please visit www.innovatoretfs.com or call 800.208.5212.

About Innovator Capital Management, LLC

Innovator was established in 2017 by Bruce Bond and John Southard, founders of the PowerShares ETF lineup that has grown to be the fourth largest in the world. The listing of three Innovator Buffer ETFs™ in August 2018 marked the launch of the world’s first Defined Outcome ETFs™.

Innovator is dedicated to providing ETFs with built-in risk management that seek to offer investors a high level of predictability around their investment outcomes. Today, with more than 150 ETFs and $24 billion in AUM, as of April 30, 2025, Innovator is the industry’s leading provider of Defined Outcome ETFs™