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GIVE-DEX is designed to measure fan giving to sports-related nonprofit organizations across sports and leagues.
CHICAGO, IL, UNITED STATES, July 22, 2025 /EINPresswire.com/ -- At the Sports Philanthropy World 2025 Conference in Chicago, SBRnet and Sports Philanthropy Network (SPN) unveiled their GIVE-DEX: Sports Fan Giving Index. GIVE-DEX is a Key Performance Indicator focused on the giving habits of sports fans, measured across multiple factors including sport, league, gender, ethnicity, income and education level.
“We recognized the importance of measuring
the level of fan giving,” said Sports Philanthropy Network, Founder, Roy Kessel. “This measurement allows us to benchmark giving patterns which will allows sports teams and organizations to better understand the patterns and identify additional strategies to incentivize and grow fan giving.”GIVE-DEX combines various data points, all derived from the SBRnet Annual Study of Sports Fandom. In the 2025 Study, two questions were added to the survey, which specifically focused on sports fan giving. The annual survey features responses from over 7,000 sports fans aged 13 years and older. Each respondent interacts with over 70 different data points throughout the survey.
“The challenge arose in how the disparate data was brought together and then normalized to ensure that everyone was dealing on the same playing field,” said Neil Schwartz, President of SBRnet. “After attending the 2024 Sports Philanthropy World Conference, it became clear that fan giving needed its own unique measurement to allow teams and organizations to benchmark across sports, teams, and leagues to provide an annual measurement beyond dollars raised.”
GIVE-DEX considers the size of a team or league's fanbase as well as their giving habits. The data can be broken down further by looking at fans who prefer to consume their sports in person versus those who rely on streaming and/or traditional viewing to enjoy their favorite sporting events.
“It may not be a surprise that fan giving increases with fan attendance,” said Schwartz. “Those in attendance present an obvious target audience for philanthropic activations. However, fans that prefer to stream their sports may spend less money on attendance, so they also present prime candidates for sports giving.
“We believe that building a culture of philanthropy around sports events is crucial to the growth of the sports philanthropy sector,” said Kessel. “By using QR codes, contests and other on-site activations, we strongly believe in a high potential to leverage sports fandom.” “The data shows beyond a shadow of a doubt that a fan who gives to sports-based charities is a more engaged fan which leads to additional money spent on things like licensed merchandise, ticket sales, and social media engagement,” adds Schwartz.
SBRnet and Sports Philanthropy Network have prepared the initial GIVE-DEX report, titled “The Giving Game: Sports Fan Charitable Giving,” which is available for free at GIVE-DEX.com, by clicking on “Download Free GIVE-DEX Report Now."
For those who want a more detailed look at the underlying data, wish to further segment their fans, or become a sponsor of future reports, please reach out to info@give-dex.com.
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