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Curion Reports 74% of Consumers Would Walk Away from a Brand Over One Failed Smart Feature

a leader in product and consumer research

New Intelligence report, The Death of Maximalism, shows smart tech wins loyalty when it gives consumers less to manage, and costs brands when it doesn’t.

This research gives brands a clear way to tell which innovations will last and which ones will add noise”

— Keren Novak, president of Curion

CHICAGO, IL, UNITED STATES, November 3, 2026 /EINPresswire.com/ -- Curion, a product insights and consumer research firm with more than 50 years of experience, today released The Death of Maximalism: Keys to Innovations that Stand the Test of Time, a 74-page new Curion Intelligence Report on how consumers live with smart technology in durable products.

As brands race to add apps, AI, and connected features, the research asks a simple question: